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Search engine optimization (SEO)

Docusaurus supports search engine optimization in a variety of ways.

Global metadata

Provide global meta attributes for the entire site through the site configuration. The metadata will all be rendered in the HTML <head> using the key-value pairs as the prop name and value.

module.exports = {
themeConfig: {
metadata: [{name: 'keywords', content: 'cooking, blog'}],
// This would become <meta name="keywords" content="cooking, blog"> in the generated HTML

Docusaurus adds some metadata out-of-the-box. For example, if you have configured i18n, you will get a hreflang alternate link.

To read more about types of meta tags, visit the MDN docs.

Single page metadata

Similar to global metadata, Docusaurus also allows for the addition of meta-information to individual pages. Follow this guide for configuring the <head> tag. In short:
# A cooking guide

<meta name="keywords" content="cooking, blog">

Some content...

Docusaurus automatically adds description, title, canonical URL links, and other useful metadata to each Markdown page. They are configurable through front matter:

title: Title for search engines; can be different from the actual heading
description: A short description of this page
image: a thumbnail image to be shown in social media cards
keywords: [keywords, describing, the main topics]

When creating your React page, adding these fields in Layout would also improve SEO.


Prefer to use front matter for fields like description and keywords: Docusaurus will automatically apply this to both description and og:description, while you would have to manually declare two metadata tags when using the <head> tag.

For JSX pages, you can use the Docusaurus <Head> component.

import React from 'react';
import Layout from '@theme/Layout';
import Head from '@docusaurus/Head';

export default function page() {
return (
<Layout title="Page" description="A React page demo">
<meta property="og:image" content="image.png" />
{/* ... */}

For convenience, the default theme <Layout> component accept title and description as props.

Static HTML generation

Docusaurus is a static site generator—HTML files are statically generated for every URL route, which helps search engines discover your content more easily.

Image meta description

The alt tag for an image tells the search engine what the image is about, and is used when the image can't be visually seen, e.g. when using a screen reader, or when the image is broken. Alt tags are commonly supported in Markdown.

You may also add a title for your image—this doesn't impact SEO much but is displayed as a tooltip when hovering above the image, usually used to provide hints.

![Docusaurus banner](./assets/docusaurus-asset-example-banner.png 'Image title')

Docusaurus banner

Rich search information

Docusaurus blogs support rich search results out-of-the-box to get maximum search engine experience. The information is created depending on your meta information in blog/global configuration. In order to get the benefits of the rich search information, fill in the information about the post's publish date, authors, and image, etc. Read more about the meta-information here.

Robots file

A robots.txt file regulates search engines' behavior about which should be displayed and which shouldn't. You can provide it as static asset. The following would allow access to all sub-pages from all requests:

User-agent: *

Read more about the robots file in the Google documentation.


Important: the robots.txt file does not prevent HTML pages from being indexed.

To prevent your whole Docusaurus site from being indexed, use the noIndex site config. Some hosting providers may also let you configure a X-Robots-Tag: noindex HTTP header (GitHub Pages does not support this).

To prevent a single page from being indexed, use <meta name="robots" content="noindex"> as page metadata. Read more about the robots meta tag.

Sitemap file

Docusaurus provides the @docusaurus/plugin-sitemap plugin, which is shipped with preset-classic by default. It autogenerates a sitemap.xml file which will be available at[baseUrl]/sitemap.xml after the production build. This sitemap metadata helps search engine crawlers crawl your site more accurately.


The sitemap plugin automatically filters pages containing a noindex robots meta directive.

For example, /examples/noIndex is not included in the Docusaurus sitemap.xml file because it contains the following page metadata:

<meta name="robots" content="noindex, nofollow" />

Docusaurus uses your file names as links, but you can always change that using slugs, see this tutorial for more details.

Structured content

Search engines rely on the HTML markup such as <h2>, <table>, etc., to understand the structure of your webpage. When Docusaurus renders your pages, semantic markup, e.g. <aside>, <nav>, <main>, are used to divide the different sections of the page, helping the search engine to locate parts like sidebar, navbar, and the main page content.

Most CommonMark syntaxes have their corresponding HTML tags. By using Markdown consistently in your project, you will make it easier for search engines to understand your page content.